For the final week of this module I look at marketing strategies with a focus on how to build a cult brand. This is utilised as I start to build an ideology led strategy for Arkiv.
In week 11 I look into audiences and how they can affect a creative output through audience research. Through a SWOT analysis I come up with the idea of a pamphlet subscription service, which I go on to develop an initial prototype for.
This week I use the insight from week 9 on entrepreneurship, as I begin to develop ideas for an authorial design project.
For week 9 I explore the topic of design entrepreneurship through a range of case studies and interviews. As I start to reflect on my personal worries towards entrepreneurship I investigate the importance of confidence and self reflection, which I eventually begin to visualise through organic infographics centred around positivity and ecouragement.
How can non-designers take part in a visual development process? For week 8 I look at the marriage of crafts and collaboration as I design a proposal for a tactility oriented tool.
How can we use craft oriented processes to involve a community in visual development, in order to create a unique design that is community reflective and disclaims design trends? For week 7 I develop ideas for a collaborative tool where crafts are of the essence.
This week I look at interdisciplinary collaboration as I investigate ways of working with non-designers. Through a lightning decision jam in collaboration with a teacher, I gain insight by asking the question “how can we engage teachers and students during museum visits arranged by schools”?
This week I look at co-creation and variations of collaborations. I investigate Studio Lowrie’s visual identity work with the Sundance Film Festival for 2020, and analyse their collaborative relationships with the festival and other creatives. I also experiment with physical application as I go on to design an editorial design which encourages tactile interaction.
In week 4, Studio Reigstad starts to take shape as I go on to write and design my final business plan.
In week 3 I look at IP law and ways of avoiding infringement. Through a case study by Scandinavian Design Group, I investigate IP law in the light of branding, of which I later create a pamphlet which explores visual mirroring.