This week I look at co-creation and variations of collaborations. I investigate Studio Lowrie’s visual identity work with the Sundance Film Festival for 2020, and analyse their collaborative relationships with the festival and other creatives. I also experiment with physical application as I go on to design an editorial design which encourages tactile interaction.
In week 4, Studio Reigstad starts to take shape as I go on to write and design my final business plan.
In week 3 I look at IP law and ways of avoiding infringement. Through a case study by Scandinavian Design Group, I investigate IP law in the light of branding, of which I later create a pamphlet which explores visual mirroring.
This week I get into numbers as I look at fee structure and hourly rates for the workshop challenge. I also attempt to present these numbers in a clear and inviting way through a client proposal presentation. Further, I begin to question who I am as a designer through swirly custom typography experiments, and slow attempts at building the beginning of a personal branding identity.
For the first week of the Studio and Entrepreneurship module I reflect on who I am as a designer, and who I want to be in the future. As I attempt to write an elevator pitch I start to develop a studio concept for my final business plan.
This week I analyse my final retail platform, SAMLA, through a video case study, where I use the combination of sound, image and graphics to communicate a message. I also develop a video ad where I look at how sound and imagery can be juxtaposed to symbolise different moments in time.
How can we covert fast fashion shoppers to considerable consumers? This week I attempt to solve second hand shopping user issues by developing a sustainable fashion platform.
This week I investigate issues with second hand shopping in Norway through semi-structured interviews and local press research. By doing so I gain a large volume of insight, which I later focus and analyse through the weekly workshop challenge. A brief on digital shopping experiences is established for the week to come.
For week 9 I look at service design as I research into the tools and processes used in the field. Through a variety of case studies I also investigate how service design can work in practice. Further, I question wether or not art and branding can be referred to as service design.
This week I make the story of my grandfather come to life as I create a physical publication about his life and practice. I explore ways of incorporating fluidity into a functional layout structure, with a focus on photographs and illustrations. I also embrace the notion of nostalgia by realising my publication concept which features a wooden box of memories.